Last Updated: November 20, 2025
This Cookie Policy explains how AlphaTax ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website and use our services (collectively, the "Service").
This policy should be read in conjunction with our Privacy Policy and Terms of Service.
Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.
We use several types of storage and tracking technologies:
We use cookies for several important purposes:
These cookies are required for the Service to function and cannot be disabled.
You can disable these cookies, but it may affect Service functionality.
These cookies help us improve the Service but are not required.
You can opt out of marketing cookies without affecting Service functionality.
These cookies are set directly by AlphaTax:
| Cookie Name | Purpose | Duration | Category |
|---|---|---|---|
alphatax_session | Authentication and session management | Session | Essential |
alphatax_auth_token | Secure login token | 30 days | Essential |
alphatax_preferences | User settings and preferences | 1 year | Functional |
alphatax_csrf | Security token for form submissions | Session | Essential |
alphatax_calculator_data | Saved tax calculator inputs | 1 day | Functional |
alphatax_onboarding | Track onboarding progress | 90 days | Functional |
alphatax_ab_test | A/B testing variant assignment | 30 days | Analytics |
These cookies are set by our service providers:
Analytics
Google Analytics: Track usage patterns and user behavior
_ga, _gid, _gat (2 years, 24 hours, 1 minute)Mixpanel: Product analytics and user engagement
mp_* cookies (1 year)Advertising
Google Ads: Conversion tracking and remarketing
_gcl_au, IDE (90 days, 13 months)Facebook Pixel: Track conversions from Facebook ads
_fbp, fr (90 days, 90 days)Infrastructure and Security
Cloudflare: CDN and security
__cfduid, cf_* (30 days)Stripe: Payment processing
__stripe_* (Session)Customer Support
intercom-* (1 week to 1 year)Email Tracking
Temporary cookies that expire when you close your browser. Used for authentication and temporary data storage.
Remain on your device for a set period (specified in section 4 above) or until manually deleted. Used for preferences and analytics.
You can control cookies through your browser settings:
Google Chrome: Settings → Privacy and security → Cookies and other site data
Safari: Preferences → Privacy → Manage Website Data
Firefox: Options → Privacy & Security → Cookies and Site Data
Microsoft Edge: Settings → Privacy, search, and services → Cookies
Note: Blocking essential cookies will prevent you from using AlphaTax.
When you first visit AlphaTax, you'll see our cookie consent banner allowing you to:
You can change your preferences anytime by:
Analytics Opt-Out:
Advertising Opt-Out:
Note: Opting out means you'll still see ads, but they won't be personalized.
Currently, our Service does not respond to "Do Not Track" browser signals as there is no universal standard. However, you can control cookies through your browser settings and our cookie preferences tool.
If you use our mobile applications, we may use:
Mobile Opt-Out:
Our Service contains links to third-party websites. When you click these links, you leave our Service and are subject to the third party's cookie policies. We recommend reviewing their policies before providing personal information.
Third parties we link to may include:
We use social media features that may set cookies:
These features are controlled by the respective social media platforms and are subject to their privacy policies.
Cookies may collect the following information:
Cookie data is processed:
We implement security measures to protect cookie data:
Depending on your location, you have rights regarding cookies and personal data:
Know what cookies we use and why
Request information about cookie data we've collected
Delete cookie data (subject to essential cookies requirement)
Object to non-essential cookies
Change your cookie preferences at any time
To exercise these rights, contact privacy@alphatax.com or use our cookie preferences tool.
For users in the EEA, we comply with the EU ePrivacy Directive and GDPR:
For UK users, we comply with UK GDPR and PECR (Privacy and Electronic Communications Regulations).
For users in Brazil, we comply with LGPD (Lei Geral de Proteção de Dados).
We comply with applicable cookie and privacy laws in all jurisdictions where we operate.
Our Service is not intended for children under 18. We do not knowingly set cookies on children's devices. If you believe we have collected cookie data from a child, contact us immediately at privacy@alphatax.com.
We may update this Cookie Policy to reflect:
Notification of Changes:
Review Frequency: We recommend reviewing this policy periodically.
For Cookie Questions:
Email: privacy@alphatax.com
Subject line: "Cookie Policy Inquiry"
For Technical Support:
Email: support@alphatax.com
Phone: 1-800-ALPHATAX
For Data Protection Officer:
Email: dpo@alphatax.com
Response Time: We will respond to cookie-related inquiries within 30 days.
We maintain an internal audit log of all cookies used on our Service, including:
This log is available upon request to privacy@alphatax.com.
Learn More About Cookies:
Industry Opt-Out Tools:
Your current cookie preferences:
[Update Preferences Button]
AlphaTax, Inc.
Committed to transparency and your privacy choices.
Last Cookie Audit: November 2025
Next Scheduled Review: May 2025